2014/07/17

Treasure Bags and Gift Bags

The fundamental "stages" of Alchemy Stone creation typically involve finding, washing, designing, painting and sealing a stone.

Once the stone passes a final inspection, it is-- technically speaking-- "finished." However, some stones get to move onto a next "stage." This is the stage at which Sarah chooses certain stones to get their own custom made Treasure Bag, which she creates from scratch, from her extensive collection of vintage fabrics.

Sarah's Treasure Bags are works of art in their own right... and each one is created specifically for the stone it contains. The bags (sorry!) are not available as a separate "accessory," as she can barely keep up with the "regular" flow of new stones.

After some experimentation, we have recently finalized our presentation for Alchemy Stones that do not come with their own individually made Treasure Bag.

Previously, these stones did not have any kind of formal packaging, and we were not entirely happy with that... mainly because they didn't really "present" well, as gift items.

As of this summer, all "regular" Alchemy Stones now comes in an ivory colored organza gift bag, along with an Alchemy Stone "History Booklet," and a signed certificate of authenticity.

A "petite" Alchemy Stone comes in a smaller purple organza gift bag, and includes one of our "brief" Alchemy Stone History Booklets.

We're pretty happy with how the new "packaging" has turned out. It was an important part of Alchemy Stones to get right.

I kept a Fine Crafts gallery and gift shop for many years, and one of the unusual "issues" I often faced was the many talented artists who'd bring in their beautifully made items... in a used old doughnut box with wadded up newspaper.

Whereas the "discerning eye" learns to look past poor presentation, we prefer that Alchemy Stones are an "attractive experience" from A-to-Z, so we spent some time working on presentation. Maybe it's silly-- after all, we live in a world where landfills are overflowing wit discarded packaging-- but we believe it's important. And... we deliberately chose a pretty minimalistic form of "packaging."

No comments:

Post a Comment